Ever since Rebellion
appeared at Le Mans in 2011 we have been wondering what Rebellion was
and what it did for a living. So off we went to good old Google for a
look!
Extraordinary fact one
is that, allegedly, in 2012 roughly one person in five on planet
earth still buys a watch each year. Extraordinary fact two is that
Swiss watches only account for 2% of this volume but this represents
more than half the value of the worldwide watch market.
There are a couple of
things you need to know about Rebellion.. firstly they don’t
produce ‘watches’, they produce ‘timepieces’ and secondly you
won’t find them on offer at Argos! For example The Rebellion REB-5
Black Diamond retails in the region of $930,000! This is the
cheapish one.. the limited edition T1000 will set you back somewhere
in excess of $1.2 million. They only plan to make 25 of them so the
revenue would go some way towards the tyres and fuel for Le Mans and
WEC.
This
might account for why watch companies have a rich heritage in motor
racing. At Le Mans you can’t fail to spot Rolex sponsorship all
over the place… Richard Mille sponsors the Le Mans Classic..
Blancpain have their own Endurance Series under the watchful (!) eye
of SRO. In fact there are so many deals in motor sports from Tag Heuer
to Tudor ( who, as an offspring of Rolex, are involved here at Spa)
and sailing ( Corum, Boss etc) so maybe the watch industry is the new
tobacco sponsor.
All this makes my
£13.99 Sekonda watch purchased duty free on the ferry look a wee bit
modest.. mind you it does tell me what time it is !
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